After the Cubs sent season-ticket invoices out a couple of weeks ago, I posted this article detailing the prices, which have gone down an average of 2.5 percent for 2020. Some areas of the ballpark are dropping only 1.4 percent, others as much as 6.5 percent.
For the last few seasons, BCB reader Lifetime Cubs Fan has been doing analysis here of ticket pricing trends for STH, at the box office and on the secondary market. Today, I present LCF’s detailed analysis of the Cubs’ pricing for 2020 season tickets and asks, as noted in the headline: Is this “pure genius” or “pure lunacy”?