I don’t think the Bulls have ever recognized how exciting it is for fans to see anything “new”. Doesn’t have to be big, but since “building a championship contender” clearly isn’t in their ambitions (let alone capability), at least give us something to watch and talk about. That’s part of the reason the fanbase gets all red-faced (with yours truly as a crimson charge) with their inactivity: if you’re not going to be good, at least be interesting.
Perhaps they recognize this, though of course too little and too late, when bringing in Patrick Beverley. The purposeful tank - which involves shutting down DeMar DeRozan, I think the rest of the team would take care of the rest - was never going to happen.