The Chicago Bulls are still in the grips of a grueling, long-term rebuild, which comes with serious struggle. But amid that, Caleb Wilson is a star in the making.
The buzz around him is so palpable that he has already landed his first professional commercial spot. On Wednesday, New Balance officially released a new 30-second ad featuring Wilson taking jump shots.
It features a collage of images that go from him in his current years to home movies of him as a kid taking shots. In the ad, Wilson speaks to his genuine enjoyment of the process of being great and encouraging others to follow his lead.