At the beginning of each season, the Chicago Bulls staff and players arrive at Media Day with a clear theme for what they want the team to embody. In 2024, it was "pace," in 2023 it was "continuity," and in 2022 it was simply "to compete." For the 2025-26 season, that theme builds on last year’s focus of on-court improvement, boiling it down to one word: physicality.
That word came up countless times throughout each interview, signaling a shared commitment to toughness as the Bulls aim to take the next step toward contending for a playoff spot, using last year’s Play-In Tournament loss as the perfect example.