The Bulls have had a basketball problem for a while, but they’ve had a perception problem for even longer. If Arturas Karnisovas, their new head of basketball operations, doesn’t recognize that truth, the franchise will continue to flounder.
Judging by fan-base anger, the public perception is that the Bulls have a goober for a head coach. Fair or unfair, true or untrue, it doesn’t matter. That’s the perception. Listen to the very, very not nice things that talk-show callers have to say about Jim Boylen or read the nastiness that Bulls fans write about him on social media.