The Bulls And Crown Royal Partnered On The Black Joy Photo Series, Working With Chicago Creatives To Capture Black Joy Through Basketball Across Chicago.
This season, the Bulls centered its Black History Month efforts on honoring the Black community through a celebration of Black joy. In collaboration with Crown Royal, the Bulls developed the "Black Joy Photo Series" – a collection of photos that highlight Black joy through basketball across Chicago. The Bulls and Crown Royal teamed up with local Black veteran creatives to recruit three up-and-coming photographers to capture the good happening in Chicago's Black community and the joys of being Black.