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Michael Jordan’s contribution to NBC is hardly ‘special’ – and that hardly matters

NBC Sports

When NBC announced in May that Michael Jordan would join its NBA coverage as a “special contributor,” many were skeptical. Just how special would his contribution be?

The doubts were warranted. As enjoyable and nostalgic as “The Last Dance” was, the documentary was seen through Jordan’s eyes, and some of his old teammates questioned his vision.

Would Jordan tell viewers anything they’ve wanted to know? Would he say anything interesting?

Through two segments of “MJ: Insights to Excellence,” the answer is no.

And yet, I found them riveting.

As I worked on the copy desk during the first segment last week, I realized that I had stopped what I was doing, rested my head in my hand and hung on every word Jordan said.