AUG 18, 2015 at 1:18p ET
AUG 18, 2015 at 1:18p ET
Michael Jordan's image was used in a 2009 ad without his permission.
CHICAGO -- Chicago Bulls great Michael Jordan testified Tuesday that his image is precious to him, which is why he filed a lawsuit against a grocery store chain that used it without permission.
"I have the final say-so on everything that involves my likeness and my name," Jordan told jurors. When his attorney asked him why he brought the case, Jordan said it was "to protect my likeness, my image.