ESPN.com · Aug 17, 2015
Expert: Jordan vastly outearns current stars
Michael Jordan's advertising image worth at least $10 million, according to expert
2m - NBA Michael Jordan Chicago Bulls+1 more
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Associated Press
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CHICAGO -- An expert in sports economics says Michael Jordan's endorsement income has grown and still eclipses that of current NBA players, including LeBron James.
Smith College economist Andrew Zimbalist testified Monday in federal court in Chicago. He is an expert witness for Jordan in the former Chicago Bulls player's lawsuit seeking damages from a grocery store chain that used his image without permission.
Zimbalist said the fair market value of Jordan's image in advertising is at least $10 million.
