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Despite a lack of on-court success, Chicago Bulls remain a global phenomenon

CHICAGO -- WHEN THE Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald's Championship, they were on top of the basketball world.

Fans lined up outside the team hotel to catch a glimpse of Michael Jordan, Scottie Pippen, Dennis Rodman and the other Bulls, who were coming off a second consecutive NBA championship and about to embark on a season that would come to be known as The Last Dance.

Wherever the Bulls traveled that season, whether it was Paris, Los Angeles or Indianapolis, they were not just basketball royalty, but among the planet's biggest stars.