The well-known social media app Tik Tok really caught within the last year with the younger generation. Tik Tok is a blend of what another social media app Vine used to be. The short videos also present competition to Instagram’s video platform and Snapchat. And with its recent rise in popularity, the Chicago Bulls marketing team decided to jump on a business partnership opportunity with them.
Although the Bulls are struggling on the court this season under head coach Jim Boylen, with a bad 21-40 record through their first 61 games, the marketing team still was able to capitalize on the brand name and recognition of the franchise.