Steve Schanwald, Executive Vice-President of Business Operations, will retire at the end of June after 28 years with the Bulls. During that time, Schanwald has become one of the elite figures in the field of sports marketing.
By Sam Smith | 6.22.2015 | 2:00 p.m.
First, believe in yourself. There's little doubt Steve Schanwald did. Like Michael Jordan said, you must expect great things in yourself before you can do them. Steve expected great things, though not quite the way Michael did. But Steve's impact with the Bulls and on the NBA can be measured as extraordinary as well.