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Bulls should make a run at Joel Embiid rather than business as usual

Business as usual.

That’s what it sounded like at the Advocate Center on Wednesday afternoon, just 24 hours from the trade deadline expiring, and 27 hours from the man-child that is Zion Williamson reminding the Bulls front office what a young superstar player actually looks like.

And that remains the problem with this organization – it’s always business as usual.

Over-valuing their own roster to make a trade almost impossible, afraid to push the chips in on this rebuild and admit it’s failed, and an inability to flat-out just be creative.

“I don’t think there’s much going on,’’ coach Jim Boylen said, admitting that he’s been in constant contact with his vice president of basketball operations in John Paxson and general manager Gar Forman.