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Bulls are stuck in mediocrity for a frustrating and obvious reason

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How can we expect things to change if the people in charge are fine with how they are?

Miami Heat v Chicago Bulls - Play-In Tournament | Justin Casterline/GettyImages

The Chicago Bulls are going to enter the 2025-26 NBA season in the same place they entered essentially every other season for the past decade: somewhere in the bottom half of the Eastern Conference, but not quite the bottom bottom, but definitely not close enough to the top to warrant real excitement from the fan base.