Originally published May 1, 1988.
From Time Jordan watches to Air Jordan shoes, Michael Jordan is using a carefully crafted game plan for commercial endorsements to slam dunk a fortune into his bank account.
His moves in the business world are rivaling his moves on the court, and they’re making him a lot more money.
Endorsements for everything ranging from ethnic hair products to bank consulting services provide him with an estimated $4 million annually, far more than the $830,000 salary he earns this year under his current Chicago Bulls contract. And, if his business strategy works as planned, his endorsements will continue to pay long after his basketball career is over.