NEW YORK — “The Last Dance,” ESPN’s docuseries detailing the 1998 and final season of the Chicago Bulls championship dynasty, has served as a reminder to basketball fans of the greatness of Michael Jordan on the court. While it’s showcased Jordan’s dominance between baselines, it’s also shed light on his worldwide marketing allure.
Although the Hall-of-Famer starred in many memorable commercials throughout the 1990s for major brands such McDonald’s “Nothing But Net” spot and Nike’s “Failure” ad, one of his most famous may be Gatorade’s “Be Like Mike” commercial.
But if it weren’t inadvertently for the Walt Disney corporation, the melodic jingle would’ve never been made.