What should every NBA team strive for? To win a championship. That's the ultimate goal. Yet, only one team gets to hoist the Larry O'Brien Trophy year to year. Moreover, less than half of the 30 franchises have won a title in the last 25 years. Winning it all isn't easy.
Aiming for more realistic goals is reasonable. Such as making a playoff appearance—something the Chicago Bulls haven't done since 2022. Or perhaps making a postseason push for the third time in a decade would be something to strive for.
While the Chicago Bulls remain the NBA's most popular team based on average yearly attendance, their performance over the past decade has been disappointing.