Uh oh.
Yesterday, ESPN writer Nick DePaula reported that Chicago Bulls star Zach LaVine had signed a four-year endorsement deal with Adidas that could be worth as much as $35 million.
The direction the company is going in from a branding perspective has been impressive," LaVine said. "In recent years, they've been innovative and creative with both their marketing strategies and products. The way they positioned themselves and explained to me that I'd lead their next wave of players was huge.
Because Murphy’s law has terrorized the Chicago Bulls for the last decade, having apprehension because another franchise player has signed with Adidas is understandable.