The Bulls are trying to find the face of the franchise, though Lauri Markkanen, Kris Dunn and Zach LaVine all had pleasing moments in auditions this season. It's still to be determined. But they do have a voice of the franchise, a diminutive and perky 53-year-old whose lilting, sing song vocal—a cheerful, exclamatory, Chicago Bulls!—is the one you hear when you call the Bulls.
Bulls receptionist Alicia Santana is a mother of three grown children from Humboldt Park who this month celebrated 20 years answering the Bulls phone, a women who once was among the many lined up for Bulls tickets, often overnight wrapped in blankets and community camaraderie, who realized a dream in representing her favorite team while never forgetting or taking for granted the humanity and passion of being a fan.