LONDON — The “J-E-T-S” chants gave way to British-accented berating of quarterback Joe Flacco at the London sports pub where fans watched the Cincinnati Bengals ease to victory last week.
Sebastian Randazzo is optimistic, though. The young Englishman who founded a Jets fan club said interest in the NFL is “absolutely booming.”
“Hopefully we continue to see this grow with teams making their presence well-known in the U.K.,” he said Sunday. “It’s great for us fans.”
A half-dozen teams are aggressively targeting those fans after the NFL divvied up marketing rights in Britain. They’re signing commercial deals and hiring local media personalities in bids to expand their fan bases and tap international revenue.