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NFL media monster continues its worldwide takeover

Ed Zurga/AP

While her presence helps, the NFL doesn’t need Taylor Swift to keep its stranglehold on the public.

It’s the NFL’s version of the Final Four. Championship weekend. Their preamble before the Constitution that is the Super Bowl.

Entering Sunday’s set of games, numbers came out. Numbers that would set not only the stage but a new precedence on what this generation’s NFL has recently become. Over 32 million watched last weekend’s Texans-Ravens game, an average of 37.5 million were locked-in at some point to the Packers-Niners game. The Buccaneers-Lions viewership averaged just over 40 million people, while the Chiefs-Bills on prime time Sunday went down as the most watched divisional playoff game in television history with an average — average!