Last season didn't go especially well for anyone attached to the Chicago Bears. D.J. Moore actually had two more catches than he did in his first year as a Bear (98), but he failed to reach 1,000 yards (966) as the turnstile of play callers pigeonholed him into a low ADOT (7.5) and ultimately low-impact role (9.9 yards per catch).
The idea was surely to get the ball into Moore's hands as much as possible, with a struggling offensive line no help in terms of downfield passing, but then there's overdoing it. According to Fantasy Points he had a league-high 41 designed targets last season--15 more than second place.