Tyler Pasciak LaRiviere/Sun-Times
Chicago area sports retailers are getting a big boost from the Bears’ winning streak as the team gears up for playoffs.
At Clark Street Sports’ eight stores across the Chicago area, sales of Bears merchandise have jumped 41% compared to last year, co-owner Jason Caref said.
It’s hard to know if the sales were due to strong Christmas shopping, Caref said. But there’s been an undeniable surge, especially since the Bears’ improbable comeback victory against the Green Bay Packers last week. The team is headed to the playoffs for the first time since January 2021.