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NFL commissioner Pete Rozelle had the coin: a 1921 silver dollar.
The Steelers’ Dan Rooney told Bears executive Ed McCaskey to call it in the air.
McCaskey chose heads.
As the coin flipped into the air in a New Orleans hotel ballroom a few days before Super Bowl IV, the Steelers and Bears had a lot at stake. Both had finished 1-13 in 1969, forcing the NFL to settle which team had the right to draft first in 1970.