BBC · Aug 14, 2025

Why don't Chelsea have a shirt sponsor?

Chelsea are the only Premier League club to start the 2025-26 season without a matchday shirt sponsor after Nottingham Forest agreed a partnership with American gambling firm Bally's.

There is an ongoing competitive process for the front-of-shirt sponsor with Chelsea believed to have had offers, but focused on aligning with the right long-term partner.

The club is aiming to strike a deal worth £60m-£65m per season following qualification for the Champions League and winning the revamped Fifa Club World Cup.

New Saudi Arabia airline Riyadh Air have been strongly linked to a potential sponsorship.

Full story at BBC

Chat Sports on YouTube

Chat Sports TV

NFL Daily | NBA Now | CFB Now

More Chelsea news

Named - the Premier League team of the season so far: Brighton's star man, THREE Chelsea players and a surprise addition from Sunderland Daily Mail · 13h Mauricio Pochettino is CONFIRMED as new Man United manager: Departing USA boss speaks out as he agrees to succeed Michael Carrick - but faces race against time for first game Daily Mail · Yesterday 'It's a LIE': Bullish Morgan Rogers hits back at claims Cole Palmer isn't committed to England as Three Lions star appears to suggest Thomas Tuchel is 'wrong' for questioning Chelsea team-mate Daily Mail · Yesterday 'A lie' & 'nonsense' - Palmer committed to England, says Rogers BBC · Yesterday Michael Carrick is SACKED by Man United: Sir Jim Ratcliffe and Co finally wield the axe and set to appoint Mauricio Pochettino as his successor Daily Mail · 2 days ago £75million man Malo Gusto is open to LEAVING Chelsea this season after struggling for minutes under Xabi Alonso Daily Mail · 3 days ago All Chelsea news