Why Chelsea's crazy £1.2BILLION slap-dash transfer approach will work, writes SIMON JORDAN

What is Chelsea’s financial plan given they’ve splashed out £1.2billion on players since 2022 and do not appear to be stopping anytime soon?

You can’t call it admirable to spend money like drunken sailors but I’ve tried to step back from the laughable 'purists' point of view and consider how owners Todd Boehly and Behdad Eghbali see things strategically.

To them, this is likely a marathon, not a sprint. They bought the business for £2.5billion thinking no doubt it could be worth £10-15billion in a decade’s time the way sport is going, alongside other benefits of owning a prized asset like a London-based Premier League club.

Clearlake Capital did not buy Chelsea for charity. They’ve done it to…