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Newcastle forced to stick with former owner Mike Ashley's Sports Direct sponsor but new owners hope to have adverts removed in the 'short term'

Newcastle United's new owners have been forced to keep Sports Direct signage up inside St James’ Park due to legal clauses inserted by former owner Mike Ashley ahead of the club’s sale.

The clauses mean the new Saudi owners have not be able to remove the ads but after the takeover led by British businesswoman Amanda Staveley (below) hopes remain they will come down in the ‘short-term’.

They were still evident during yesterday’s match against Chelsea. The sponsorship agreement between Ashley’s sports retailer and Newcastle United runs to the end of the season.