The 2023 Women’s World Cup gets underway in Australia and New Zealand this month off the back of increased attention for the game that has turned its brightest stars into household names.
For many established players, the spotlight has become a part of their day-to-day lives, having grown vast social media followings in recent years.
For the younger generation, who are entering the changed landscape, it offers a window into the exposure now possible.
Data analysts Nielsen Sports have put together a list of the top 10 Instagram influencers among the breakthrough talent taking to the field at this summer’s tournament, and found that Lionesses’ rising star Lauren James comes out on top.