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MARTIN SAMUEL: Roman Abramovich and Gary Neville have shown it's good to be kind during this unprecedented crisis... But Richard Branson's motto as he counts his cash? Screw everyone!

We would all like to be a quid or two behind Roman Abramovich. The difference with Sir Richard Branson – he actually is.

Abramovich's wealth was estimated at £11.2 billion by the Sunday Times in May 2019, Branson's at £4.05 billion. It seems a little short, but once a man is counting his billions, even on the fingers of one hand, it is fair to assume he will never want again.

So Branson, who is welcome in Britain, could have been every bit as public-spirited and generous as Abramovich, who has been made very unwelcome, in the face of the coronavirus outbreak.