Residents of a village with one of the longest names in the world took matters into their own hands after a betting firm tampered with their welcome sign.
Visitors to Llanfairpwll on Anglesey were recently greeted with a modified sign that mocked Chelsea Football Club.
A local councillor accused Paddy Power of failing to ask permission to make the change after locals took it down.
The firm said it plans to launch a "formal petition" to have its sign made permanent.
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Llanfairpwll Community Council are responsible for the sign in the village.