John Terry's collection of Non-Fungible Tokens (NFTs) have dramatically decreased in value by almost 90 per cent in the last month.
The Chelsea legend has been extremely active in promoting his collection of 'Ape Kids Football Club' in recent months.
The Athletic though have reported that there has been a drastic drop to their value.
They were going for prices averaging $656 (£497 after launch on February 2, but by March 8 the average price had dropped to $65 (£49).
A number of players are also said to have lost faith in the controversial scheme, including former Chelsea players Ashley Cole and Tammy Abraham.