A former Chelsea academy star has become a multi-millionaire in the world of CBD since bringing his anti-climactic football career to an end.
He was once tipped for big things after joining the Blues from Malmo in 2008, where he bagged an astonishing 97 goals in 33 matches for their Under 16s.
And he initially hit the ground running in English football, too, scoring seven goals in his first four games for Chelsea's Under-18 side after making the move to London.
Injury eventually derailed his debut campaign, yet the Swedish forward enjoyed a superb second season to help Dermot Drummy's side clinch the FA Youth Cup, getting on the scoresheet in their final win over Aston Villa.