Chelsea's new £40million sponsor has reassured anxious supporters that big-spending owner Todd Boehly plans to secure success for decades to come.
Charlie Ebersol, boss of Chelsea's £40million shirt sponsor Infinite Athlete, has worked closely with Boehly since he bought out Roman Abramovich last summer.
Boehly and his fellow owners of Chelsea buyers Clearlake Capital have been criticised for seemingly attempting a quick-fix £1billion spending spree in their year or so at the helm.
The turnover in players has been dramatic, but Ebersol, a serial entrepreneur himself, has seen a similar pattern up close before and believes Chelsea are safe.