It is nearly 11am at Reggae Beach Bar and Grill, where staff are busy setting up for the lunchtime trade - sweeping floors and erecting umbrellas along the sand. All while a low hum drifts in from the waters of Cockleshell Bay.
In the distance, around half a dozen jet skis skip along the horizon. Temperatures are approaching 30 degrees but Cole Palmer is out on the water for around an hour before he takes a final spin and floats slowly into shore.