You could not go anywhere in New York City over the last week without seeing the Nike advert of Cole Palmer alongside the words: 'Scary Good.'
Times Square? There's Cole. The Subway? Oh look, it's Cole. Yellow Cabs whizzing by? You guessed it, Cole again, and again, and again.
False advertising, it is not. Don't Paris Saint-Germain know it, too. They were petrified by the scale of Palmer's savagery here in this one-sided Club World Cup final, with the 23-year-old Englishman scoring two exquisite goals and setting up Joao Pedro for Chelsea's third.