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Chelsea reveal little-known company as their new shirt sponsor for just a MONTH - after 50 games without one... and the deal includes building 'football-themed' high-end flats in Dubai

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Chelsea have announced a new front-of-shirt sponsor for their final few matches until the end of the season.

The Blues' 'long-term' partnership with the Dubai-headquartered real estate company will see DAMAC Properties feature on the club's men's and women's teams kits until the end of the season.

Chelsea reportedly remain in competitive process for a long-term front-of-shirt sponsor. Additionally, DAMAC Properties has launched a partnership with the club that will produce a 'first-of-its-kind football-themed branded residences' in Dubai.

The development is reportedly worth up £1billion.

Jason Gannon, president and COO of Chelsea, said: 'DAMAC are world renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.