LaMelo Ball is building his brand on the court. However, the NBA has stepped in to limit just how far he can go to promote his business.
The Charlotte Hornets star has been covering an “LF” tattoo below his left ear during recent games. The initials are short for his middle name, LaFrance, and also the name of his clothing brand.
The NBA prohibits players from displaying commercial logos on their bodies during games.
Ball had conversations with the league about the tattoo and started covering it up prior to Tuesday’s game against the Miami Heat to avoid fines, ESPN’s Adrian Wojnarowski reported.