"We need to challenge LeBron" - Michael Jordan once explained the biggest priority of his Hornets front office regime originally appeared on Basketball Network.
Michael Jordan didn't have the easiest of regimes as the Charlotte Hornets franchise owner, from the rebranding efforts off the court to the search for consistency on it.
Taking over a franchise that had already lost its identity after the original Hornets moved to New Orleans, Jordan inherited the Bobcats in 2010 and soon began reshaping the brand.
In 2014, he brought the Hornets name back to Charlotte, reconnecting the city with its rich basketball past.