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The Hornets have a new jersey patch sponsor. They hope it helps them reach more demographics

Charlotte Hornets photo/Charlotte Hornets photo

Jacob Gallagher was just like many others 30 years ago, infatuated with the hottest piece of trendy NBA gear that truly put the Charlotte Hornets on the global map.

“I think back in the 90s and the Hornets first came out they had those Starter jackets and everybody wanted those Starter jackets,” Gallagher, the Hornets’ chief revenue officer, told The Observer on Monday. “They were iconic. I think this jersey is going to be another iteration of that to where we just continue growing the brand.”

Gallagher was referring to the Hornets’ new innovative partnership, one that’s going to allow MrBeast to take his love for the franchise to a whole new level.