Global sports apparel company Puma is continuing its foray into Web3 with a sneaker-based collaboration with NBA star LaMelo Ball and the NFT project Gutter Cat Gang.
Titled “GutterMelo MB.03,” the limited-edition kicks will initially be sold for $175 via the OpenSea marketplace as an NFT collectible on June 29. The NFT can later be redeemed for the physical sneakers during a month-long window from July 18 through August 20. A Puma representative told Decrypt that the total number of NFTs has yet to be announced.
Ball, a young star in the NBA who was drafted third overall in the 2020 draft and is a point guard for the Charlotte Hornets, penned a multi-year endorsement deal with Puma in 2020 for a reported $100 million.