Michael Jordan is taking an equity interest in DraftKings in exchange for “providing guidance and strategic advice” to the company’s board of directors. He will also join the e-sports and gambling company as a special advisor.
The NBA Hall of Famer and chairman of the Charlotte Hornets will serve as a special advisor to the board of directors. He’ll give insight on company “strategy, product development, inclusion, equity and belonging, marketing activities and other key initiatives,” per a news release.
“Michael Jordan is among the most important figures in sports and culture, who forever redefined the modern athlete and entrepreneur,” said Jason Robins, DraftKings co-founder and CEO, in a statement.