NEW YORK, NY —On Monday, Sportsradar, a Switzerland-based sports gambling data and content company, announced that Charlotte Hornets Chairman and NBA legend Michael Jordan will be increasing his investment in the company and will serve as a special adviser to the board of directors.
According to Reuters, Sportsradar, which went public on the NASDAQ stock market on Sept. 14, saw its shares rise 3.4 percent in extended trading after Monday's announcement.
In a release, Sportsradar did not give details about Jordan's increased stake. But the company said that in his advisory role, Jordan would provide the board and management with guidance and strategic counsel, with a focus on the US market, product development, marketing activities and other key business initiatives.