Michael Jordan and Jordan Brand, the sneaker company that bears his name and iconic logo, pledged to contribute $100 million to organizations fighting racial and social injustice over the next decade.
“The Jordan Brand is us, the Black Community,” a statement posted on Twitter begins. “Jordan Brand is more than one man. It has always been a family. We represent a proud family that has overcome obstacles, fought against discrimination in communities worldwide and that works every day to erase the strain of racism and the damage of injustice.”
Black lives matter.