New research shows that some of the most famous NBA stars could be earning big from their social media posts.
The study, conducted by odds comparison experts Sidelines.io, analysed the Instagram follower counts and engagement rates of the biggest NBA stars* to see who could be earning the most per sponsored post. The engagement rate refers to the percentage of a person’s followers that actively interact with their social media posts.
LaMelo Ball
Despite not being in the top 10, to be 13th after just two seasons in the league is impressive. LaMelo currently has over 8.