Jackson State Tigers head coach Deion Sanders was looking for a unique way to send a message to his team, and he came up with just that. Sanders recruited famous Instagram model Brittany Renner to come and give a speech to the football team, and one of the focal points was the topic of sliding into her DM’s.
Renner’s speech, which was shared via Sanders’ Instagram account, warned the Tigers’ players about the dangers that come with being a high-profile athlete.
In his caption, Sanders acknowledges that his approach is by no means standard, saying “The message may not be for everybody but trust me it’s for somebody.