Marc Spiegel needed only two signs to start Louisville’s first name, image and likeness collective.
The first came April 13 when he was sitting in a suite at the Atlanta Hawks’ play-in game against former Cardinals Montrezl Harrell and Terry Rozier and the Charlotte Hornets.
The Louisville native and two-time U of L graduate heard the term "collection" floated around in conversation, then did some research and found the proper name was "collective."
The second came three days later while taking his daughter to a volleyball tournament. Spiegel, who lives in Atlanta, heard a radio broadcast mention an NIL collective for Georgia student-athletes called Classic City Collective.