March 10, 2021 – The Charlotte Hornets today announced a new partnership with Hennessy, under which Hennessy will become an Official Spirit of the Charlotte Hornets. The Hornets are one of 10 NBA teams partnering with Hennessy to evolve its existing status as the Official Spirit of the NBA, WNBA, NBA G League and USA Basketball.
“We are excited to partner with Hennessy and have the world’s best-selling cognac become part of our team,” said Hornets President & Vice Chairman Fred Whitfield. “We take it as a compliment when an NBA partner recognizes the Hornets as an organization that can enhance its ties to the league and our great fans.