At the home game against the Cleveland Cavaliers Wednesday, Charlotte Hornets fans will notice a little something new on their team’s classic pinstriped jerseys.
The Hornets will announce Monday that they have signed a three-year advertising deal with LendingTree, the Charlotte-based online marketplace that matches borrowers with lenders. As part of the deal, Hornets jerseys will have a 2.5-inch LendingTree patch on their left sides, opposite the Jordan Brand Jumpman logo.
The Hornets and LendingTree describe the partnership as mutually beneficial: The Hornets gain a new “founding level” corporate sponsor and a new, multimillion-dollar revenue source, while LendingTree gains global marketing exposure that the company says could expand its customer base.