CHARLOTTE – Charlotte Director of Athletics Mike Hill has announced the creation of a new revenue-generating enterprise, Charlotte 49ers Ventures, which will develop corporate partnerships, brand activations, and serve as the official agency for Charlotte Athletics.
Kyle Caddell will serve as the agency's president and chief revenue officer and comes to the 49ers after a four-plus-year tenure serving in a similar role as the President of Clemson's in-house MMR operation.
"We are incredibly excited about this evolution of our enterprise, particularly in how this new unit will engage the corporate community as well as develop NIL opportunities for our student-athletes," Hill said.