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CMU, Adidas renew partnership for 10 years

Central Michigan athletics and Adidas have renewed their partnership for 10 years.

Now, the Chippewas will be wearing Adidas shoes, gear and accessories through the 2027-28 season. Adidas has partnerships with each major professional sport in the United States, and college partnerships with schools like Miami, Texas A&M and Louisville.

Women's basketball head coach Sue Guevara is a fan of Adidas, and supports the partnership.

""I like Adidas, I think we dress very sharply," Guevara said in a press release. "When we went to the (NCAA) tournament last year, Adidas treated us really well. I think we have a good deal with them, they care about Central Michigan Athletics, they're very supportive, and I'm glad we're staying with them.